沙漠非传统节事旅游正在兴起，并对地方经济、文化产生深刻影响。以阿拉善沙漠e族英雄会为例，结合问卷调查和地理探测器，探究了沙漠非传统节事游客出游的影响因素及驱动机制，并为沙漠非传统节事旅游的发展提出建议。结果表明：（1）亚文化群体是沙漠非传统节事旅游的主导者，具有亚文化性、团体性、爆发性和跨地域性特征。（2）影响沙漠非传统节事旅游的推力因素依次为社交和休闲 > 附带出游 > 求新求异 > 寻求亚文化归属；拉力因素依次为亚文化主题活动 > 商品展销 > 英雄会文化 > 地域文化，推、拉力驱动因子之间交互作用并呈双因子非线性增强，形成“T （推力）激发旅游需要—L （拉力）催生旅游动机—T、L共同促成旅游行为”的驱动过程。（3）沙漠非传统节事旅游流的产生一般要在推力和拉力的相互作用下经历旅游需要—旅游动机—旅游需求—旅游决策—旅游行为5个阶段。
Festival tourism is an important form of tourism and one of the focuses of academic circles, the content is developing towards a non-traditional trend. As a kind of landscape tourism resources, the desert has a unique attraction to some subcultural groups, which prompting some new festivals to be carried out in the desert area. The rise of non-traditional desert festival tourism has had a profound impact on local economy and culture. Taking the Desert E-clan Hero Association in Alxa as a case, with the help of Geographical Detectors, combining with the SPSS, we explore the influence factors and drive mechanism of non-traditional festival tourism in the desert scenic area. The results showed that:(1) The subculture group was the dominator of desert non-traditional festival tourism, which has the characteristics of subculture, group, explosion and trans-regional. (2) The push factors sequence that affect the desert non-traditional festival tourism successively is:the society and leisure activities > the additional travel > the seeking for new and different things > the subcultural attribution; the pull factors sequence is:the thematic activities of subculture > the commodity sales exhibition > the regional culture > festival subculture. The desert non-traditional festival tourism belongs to the type of push oriented tourism, and push-pull driving factors present interactive state and two-factor enhancement. (3) The emergence of travel currents in desert non-traditional festival tourism was bound to go through five stages:"tourism desire-tourism motivation-tourism demand-tourism decision-making-tourism behavior".
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