Abstract:

Since the middle of the 20th century， desert tourism has risen and been loved by the public， and the improvement of the ecological environment has also prompted many sightseeing-type desert-themed scenic spots to vacation-type. The number of desert scenic spots in China has increased year by year towards high quality and diversification. However， desert scenic spots also face many difficulties in the development process， such as the financing difficulties caused by high construction cost， short stay for the tourists， single tourism products， insufficient publicity and other problems. Based on the analysis of relevant website data and the comparison of excellent cases at home and abroad， this article makes a forward-looking reflection on the problems existing in desert tourism， and puts forward five solutions， which are to broaden financing channels， strengthen product innovation， reasonably allocate activities and accommodation facilities， create scenic roads and promote with the help of new media.

Key words: desert scenic spots, desert tourism, desert sightseeing, desert vacation