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中国沙漠 ›› 2017, Vol. 37 ›› Issue (3): 587-593.DOI: 10.7522/j.issn.1000-694X.2016.00016

• 生态与经济 • 上一篇    下一篇

沙漠型景区客源市场结构与游客行为特征——以宁夏沙坡头为例

李陇堂1, 王艳茹2, 王继霞3, 石磊1, 张冠乐1   

  1. 1. 宁夏大学 资源环境学院, 宁夏 银川 750021;
    2. 济南市第三中学, 山东 济南 250000;
    3. 宁夏旅游发展委员会, 宁夏 银川 750001
  • 收稿日期:2015-12-14 修回日期:2016-01-27 出版日期:2017-05-20 发布日期:2017-05-20
  • 作者简介:李陇堂(1959-)男,陕西人,硕士研究生导师,教授,研究方向为旅游资源开发与旅游规划。E-mail:lltang@nxu.edu.cn
  • 基金资助:
    国家自然科学基金项目(41261026)

Tourist Market Structure and Tourist Behavior of the Desert Scenic Areas

Li Longtang1, Wang Yanru2, Wang Jixia3, Shi Lei1, Zhang Guanle1   

  1. 1. College of Resources and Environment, Ningxia University, Yinchuan 750021, China;
    2. No.3 Middle School in Jinan, Jinan 250000, China;
    3. Ningxia Tourism Development Committee, Yinchuan 750001, China
  • Received:2015-12-14 Revised:2016-01-27 Online:2017-05-20 Published:2017-05-20

摘要: 客源市场结构与游客行为研究是旅游资源开发、旅游目的地管理及可持续发展极其重要的基础。以沙坡头景区为例,通过问卷调查,对沙漠型景区游客的基本社会属性、决策行为特征、时空行为特征、景区满意度等方面进行了调研,基于Excel、SPSS软件对数据进行处理分析。结果表明:(1)沙漠型景区的客源市场具有明显的空间地域性,西北地区和华北地区是主要客源市场;(2)沙漠旅游发展趋势愈加大众化。游客以中等收入的青年、中年为主,且沙漠旅游意愿强烈;(3)网络和亲友推荐是沙漠型景区游客获取旅游信息的主要途径;(4)沙漠型景区自助游如火如荼,倍受青睐;(5)沙漠型景区的体验项目备受欢迎;(6)游客在沙漠型景区停留时间集中在4~5 h。

关键词: 沙漠型景区, 客源市场, 游客行为, 沙坡头

Abstract: The study of tourist market structure and tourist behavior is the basis of the tourism resources development, tourism destination management and tourism sustainable development. We investigated the basic social attributes, decision-making behavior characteristics, temporal-spatial behavior characteristics, satisfaction degree of tourists in the Shapotou scenic area through questionnaire survey. The results show that: (1)Tourist market has obvious spatial locality, and the main tourist market is northwest and north China; (2)Most of tourists are middle-income young and middle-aged; (3)Tourists mainly get travel information through the Internet or recommendation of relatives and friends; (4) Independent travel is in full swing; (5)Sliding sand, desert camel, Yellow River cable and sheepskin rafts are popular experience projects; (6)Tourists' expected staying duration in desert scenic area is mainly 4-5 hours.

Key words: desert scenic area, tourist market, tourist behavior, Shapotou

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