Tourist Market Structure and Tourist Behavior of the Desert Scenic Areas

doi:10.7522/j.issn.1000-694X.2016.00016

JOURNAL OF DESERT RESEARCH ›› 2017, Vol. 37 ›› Issue (3): 587-593.DOI: 10.7522/j.issn.1000-694X.2016.00016

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Tourist Market Structure and Tourist Behavior of the Desert Scenic Areas

Li Longtang¹, Wang Yanru², Wang Jixia³, Shi Lei¹, Zhang Guanle¹

1. College of Resources and Environment, Ningxia University, Yinchuan 750021, China;
2. No.3 Middle School in Jinan, Jinan 250000, China;
3. Ningxia Tourism Development Committee, Yinchuan 750001, China

Received:2015-12-14 Revised:2016-01-27 Online:2017-05-20 Published:2017-05-20

Abstract

Abstract: The study of tourist market structure and tourist behavior is the basis of the tourism resources development, tourism destination management and tourism sustainable development. We investigated the basic social attributes, decision-making behavior characteristics, temporal-spatial behavior characteristics, satisfaction degree of tourists in the Shapotou scenic area through questionnaire survey. The results show that: (1)Tourist market has obvious spatial locality, and the main tourist market is northwest and north China; (2)Most of tourists are middle-income young and middle-aged; (3)Tourists mainly get travel information through the Internet or recommendation of relatives and friends; (4) Independent travel is in full swing; (5)Sliding sand, desert camel, Yellow River cable and sheepskin rafts are popular experience projects; (6)Tourists' expected staying duration in desert scenic area is mainly 4-5 hours.

Key words: desert scenic area, tourist market, tourist behavior, Shapotou

CLC Number:

F592.99

Li Longtang, Wang Yanru, Wang Jixia, Shi Lei, Zhang Guanle. Tourist Market Structure and Tourist Behavior of the Desert Scenic Areas[J]. JOURNAL OF DESERT RESEARCH, 2017, 37(3): 587-593.

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Tourist Market Structure and Tourist Behavior of the Desert Scenic Areas

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