Influencing Factors and Driving Mechanism of Desert Non-traditional Festival Tourism-A Case of the Desert E-clan Hero Association in Alxa,China

doi:10.7522/j.issn.1000-694X.2018.00114

Journal of Desert Research ›› 2019, Vol. 39 ›› Issue (5): 80-87.DOI: 10.7522/j.issn.1000-694X.2018.00114

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Influencing Factors and Driving Mechanism of Desert Non-traditional Festival Tourism-A Case of the Desert E-clan Hero Association in Alxa,China

Zhao Duoping¹, An Shuo¹, Miao Hong¹, Geng Yirui¹, Zhao Weiyi¹, Xie Lijuan²

1. College of Resources and Environment, Ningxia University, Yinchuan 750021, China;
2. Shaanxi Institute of Scientific and Technological Information, Xi'an 710054,China

Received:2018-07-03 Revised:2018-09-27 Online:2019-09-29 Published:2019-09-29

Abstract

Abstract: Festival tourism is an important form of tourism and one of the focuses of academic circles, the content is developing towards a non-traditional trend. As a kind of landscape tourism resources, the desert has a unique attraction to some subcultural groups, which prompting some new festivals to be carried out in the desert area. The rise of non-traditional desert festival tourism has had a profound impact on local economy and culture. Taking the Desert E-clan Hero Association in Alxa as a case, with the help of Geographical Detectors, combining with the SPSS, we explore the influence factors and drive mechanism of non-traditional festival tourism in the desert scenic area. The results showed that:(1) The subculture group was the dominator of desert non-traditional festival tourism, which has the characteristics of subculture, group, explosion and trans-regional. (2) The push factors sequence that affect the desert non-traditional festival tourism successively is:the society and leisure activities > the additional travel > the seeking for new and different things > the subcultural attribution; the pull factors sequence is:the thematic activities of subculture > the commodity sales exhibition > the regional culture > festival subculture. The desert non-traditional festival tourism belongs to the type of push oriented tourism, and push-pull driving factors present interactive state and two-factor enhancement. (3) The emergence of travel currents in desert non-traditional festival tourism was bound to go through five stages:"tourism desire-tourism motivation-tourism demand-tourism decision-making-tourism behavior".

Key words: desert tourism, non-traditional festival, influencing factors, driving mechanism, Alxa

CLC Number:

Zhao Duoping, An Shuo, Miao Hong, Geng Yirui, Zhao Weiyi, Xie Lijuan. Influencing Factors and Driving Mechanism of Desert Non-traditional Festival Tourism-A Case of the Desert E-clan Hero Association in Alxa,China[J]. Journal of Desert Research, 2019, 39(5): 80-87.

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Influencing Factors and Driving Mechanism of Desert Non-traditional Festival Tourism-A Case of the Desert E-clan Hero Association in Alxa,China

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