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Journal of Desert Research ›› 2023, Vol. 43 ›› Issue (4): 135-145.DOI: 10.7522/j.issn.1000-694X.2023.00013

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Research on structural characteristics and optimization of tourism flow network in Hexi Corridor

Xinyang Li(), Peiji Shi(), Junfeng Yin, Yali Li, Wenshun Cai   

  1. College of Geography and Environmental Science,Northwest Normal University,Lanzhou 730070,China
  • Received:2022-10-09 Revised:2023-02-17 Online:2023-07-20 Published:2023-08-14
  • Contact: Peiji Shi

Abstract:

Tourism flow can characterize the degree of regional tourists' demand preference, which is an important means to diagnose and identify new markets for regional tourism development, and is of great significance to the high-quality development of regional economy.Taking the Hexi Corridor as an example, this paper uses social network analysis to explore the structural characteristics of the tourism flow network of the Hexi Corridor by mining the travel data of the three major tourism websites of Ctrip.com, Qunar and Tongcheng.com, and puts forward a regional tourism optimization plan.The results show that: (1) The tourism flow of Hexi corridor shows "high concentration and obvious hierarchy" in spatial distribution.(2) The tourism flow network has a large coverage as a whole, but the degree of tightness is low and unbalanced, and it has obvious characteristics of core-edge structure.(3) The centrality results show that the tourism flow network is unbalanced, and the nodes have the characteristics of structural holes. Based on the theory of "point-axis", the tourism spatial pattern is optimized according to the current situation and index results of tourist areas, and three levels of tourist development points, two levels of tourist development axes and three major tourist systems are determined to construct the "point-line-surface" tourism structure of the Hexi Corridor.

Key words: tourism flow, network structure, social network analysis, Hexi Corridor

CLC Number: